E-commerce Platform Redesign

Project Overview

RetailCorp approached me to redesign their existing e-commerce platform which was suffering from poor user experience, slow load times, and low conversion rates. The goal was to create a modern, fast, and user-friendly shopping experience.

The Challenge

The main challenges included legacy code constraints, integration with existing backend systems, maintaining SEO rankings during the transition, and ensuring the new design would work across all devices and browsers.

The Solution

I implemented a complete frontend redesign using Next.js for optimal performance, redesigned the user flow to reduce friction, implemented progressive web app features, and created a comprehensive design system for consistency.

Results & Impact

Lessons Learned

This project taught me the importance of user research in driving design decisions. The biggest impact came from simplifying the checkout process and improving mobile experience.

Next Steps

Future enhancements include implementing AI-powered product recommendations and expanding international payment options.